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New brand of SLR cameras from Sony

CHENNAI: Sony Corporation has launched a new brand `Alpha' for its digital single lens reflex (SLR) cameras. Under the brand, the company will "aggressively produce a range of camera models". The Alpha brand would converge mechatronics technologies for digital SLR cameras.

The new brand will enable Sony to introduce new digital SLR cameras compatible with the Maxxum/Dynax lens mount system, says a company release.

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