Beyonce's first fragrance, Heat, has reportedly made sales worth 3 million dollars in the first month after its launch.

Moreover, 72,000 bottles were sold in just an hour when Beyonce visited Macy's, where Heat is exclusively sold, reports People StyleWatch.

Apparently, the perfume is a warm floral blend of magnolia, neroli and blush peach, reports the New York Daily News.

In 2008 the average celebrity fragrance made 2.5 million dollars, according to figures from research firm NPD Group. (ANI)